COLLECTIVE NEWSLETTER: April review (Confidential)

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New member of staff: Cecile Lemarie

The Collective on tour: Hamburg

Interactive emailer

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New member of staff

I’m happy to welcome a new member of staff – Cecile Lemarie. Cecile is a French lady that will work part time promoting THE COLLECTIVE to French and Belgium companies and agencies.

German appointments

I’ll be visiting agencies in Hamburg on Monday 15^th and Tuesday 16^th April with the collective portfolio. I’m playing a show there on Monday night so we’re killing two birds with one stone. If you’re in Hamburg come on down www.ponybar.com

ACTing up

We’ve been working like dogs getting our Excel database of 20,000 advertising contacts into Act (Contact management software). Advice: if you’re ever working with a database then get it in one of these programs from the start, or prepare to spend months dragging, copying, editing…

Next emailer

Here is a preview of the next emailer to go out (you need Active X allowed on your computer to view it). It’s designed to promote the creatives with online experience, for who there is more and more demand. It will go out next week, so there is still time to be featured in it if you can send us three samples ofgood online/interactive work. Send to Emilia@thecollective-europe.com

New members

A record number of new freelancers in this issue as these are from the past two months. We’re delighted to welcome…

CATHY HUTTON, British Copywriter

I come with curly hair and a slight Scottish accent. I can never sit still, so I’ve gained plenty of useless skills - screen-printing and silver-smithing being just two of them. This year I made some stickers (www.wakemeupat.com), which are now selling in some shops in London. I’m a cheery person to have around and I can make a right nice cup of tea too.

PATRICK VAN DER VLIET,Dutch Designer

As a freelancer I am specialised in the crossmedia and interactive industry with a focus on interactivity, media convergence and concepting excellence. Activities include concept development, creative execution, and project management. I have a thorough understanding of interactive and broadcast media, and human behaviour in crossmedia environments.

JOOST HULSBOSCH, Dutch Designer Joost is an obsessive, trustworthy, multi-award winning graphic designer / art director / idea-based craftsman. Passionate. Positive. Fit. Effective presenter. Strong business mind. Award winner (72x, from world-wide golds, silver, bronzes, to many craftsmanship certificates. So far.) Work is published in international publications. (Communication Arts. Print. Archive. Creative Review.) Excellent crafts/skill transfer. I live both in Johannesburg and in Cape Town - and I can travel easy (in the same time) for the larger European projects. Currently, I’m doing projects on several continents: in the Netherlands, South Africa, and in the USA. I’ve previously worked as CD at DDBAmsterdam, but I’m mostly known for my international graphic design, brand identity, print and TV campaign work. JEFF SUTHONS, Bristish Copywriter I’m an ideas-based art director with 20 years experience working in top London agencies. Dean and I work direct to client on 8 beer brands, including Lowenbrau, Franziskaner and Hobgoblin (this is for the same client who was marketing director of Carling Black Label during my days at WCRS 18 years ago). However, most of the time I freelance at agencies in London and Europe doing ATL, DM and digital. I also have a men’s underwear company, Brass Monkeys. OLIVER DIETRICH, German Copywriter ERCOLE EGIZI – Italian Copywriter Over 10 years in Advertising industry as a Creative Head (copywriter background) for Hill Holliday - Boston, Grey Worldwide and McCann Erikson. Great experience on International accounts, with large background in strategy, brand development (Seagram Spirits, Procter & Gamble, Unilever) and terrific New Business skills. Large experience in commercials production and in new digital areas. I develope the first Italian Interactive Movie for Interactive TV, 3G Phones and Web (Ebiscom TV, Fastweb) JAAP VAN HAASTRECHT, Dutch Copywriter In a period of about 25 years I have gathered a lot of experience in practically all fields of advertising: corporate advertising, recruitment, direct marketing, internal communication and the development of internet sites. So typical of me is that I am an allrounder.

KIKI HARTMANN, Swedish Designer

I’m someone who loves design and photography and am eternally grateful that I can make a living out my passion. I think I’m very good at connecting the two halves of the brain and am not satisfied until a design solution is both conceptually strong and well executed. Design for its own sake doesn’t interest me. I find inspiration in other people and believe the best work comes out of teamwork. I find it fascinating to live and work in an international environment, where things just seem to be more multifaceted and people more broad minded. I love traveling and being in motion, a good sense of humor, the smell of paper, simplicity and grandness. I hate pettiness, regimes, early mornings and things I can’t understand; like taxes.

BILL FAHBER, British Copywriter

In 1994, Bill Fahber began his first communications endeavour in the newspaper industry, having created and published his own city tabloid at the age of 22. Since then, he has lived in New York and Paris, working for some of the biggest brands on both sides of the Atlantic, including L'Oréal, Foot Locker and Apple Computer. Today, now based in France, Fahber offers copywriting and creative consulting to a wide scope of international clients and advertising agencies. His work has resulted in a number of major achievements, including six out of seven agency pitches won since January 2003.

CLAIRE PLASSCHAERT – Belgian Print Buyer/Print Producer

Si j’envisage aujourd’hui de réorienter ma carrière, je souhaite néanmoins garder une activité ne fût-ce que partielle dans ce métier : ma passion de l’ennoblissement du papier (ou tout autre support) demeure en effet intacte!

Website hits

Hits: 7401

Google ranking: 390

Collective monthly drinks

The last collective drinks didn’t happen because I forgot it was Queen’s Night. The next one will be on Friday 26^th May at the Record Company office – Van Oldenbarneveldtstraat 70-I Amsterdam, at which we have desk space to rent so if you’re interested to take a look, please email jasmine.wynants@therecordcompany.net

You can read other news items and keep up-to-date with the goings on via our blog http://thecollective-europe.blogspot.com/

All the best,

Jack and the Team

COLLECTIVE NEWSLETTER: June review

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4 year anniversary

Going, going Vuong

Leaving party BBQ / photoshoot

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4-year anniversary party

The Collective is four years old. We went go-karting in Amsterdam to celebrate last month. Congratulations to Carlfried the Dutch photographer on winning. I’m not bitter at all. Unfortunately Carlfried’s profile can no longer appear on the collective website due to space issues.

Vuong party

The Collective took a turn hosting the Blah Blah Blah creative get-together in Amsterdam, run in co-operation with agencies such as Strawberry Frog and Kesselskramer. A good night was had by all. Our thanks to Craig Lovelidge for DJing and making it all possible, and to for Erik Rolf for suggesting it. Must remember to take photos of these events for the newsletter. If anyone did please send them to me and I’ll add them in the next newsletter.

Leaving BBQ

Emilia and Roderick are leaving The Collective at the end of August. It’s an emotional time for everyone as they’ve both made a massive contribution to The Collective’s success. To show our appreciation we’re hosting a special BBQ in their honor on Thursday 20^th July at Van Oldenbarneveldtstraat 70-I, Amsterdam.

Photoshoot

We’ll be placing some adverts in Adformatie and other international advertising magazines in September made up of head&shoulder shots of collective members. Your name, location and discipline will be next to your photo. There will be about 6 people in each advert. We need to shoot them on the same day and in the same style of course, so if you’d like to be in the adverts please come to the above mentioned BBQ where the photos will be taken.

Desk space for rent

At the aforementioned BBQ location – the record company office – we still have two desk spaces to rent so if you’re interested to take a look, please email jasmine.wynants@therecordcompany.net or come along to view them at the BBQ.

Software police

The BSA (Business Software Association) came by the office checking licences – just to be warned that they really do exist.

New members

Only one new member this month – but quality not quantity as they say.

AXEL ROY, French Art Director

I started my career in advertising agencies such as Lintas and DevarrieuxVillaret before joining marketing services societies. I had the opportunity during theses 15 years to explore all the techniques and medias. Today, I do believe in alter communication. Buzz, street or rebel marketing offer me the largest creative playground and in the mean time much more efficiency to my clients. Therefore, I call myself a specialist of “global communication campaigns”. At least, this is what I do best.

Website hits

Hits: 13148

3D Designer wanted

Mid-level 3D Designer 2-3 years of experience.

Area: Interior and product

In our award-winning studio we are looking for a mid-level 3D designer to create design ideas and

Solutions from concept to production. As a new member you will work on the design of

Interiors, furniture and products. In your role you will develop design ideas from basic concepts

Through to fully worked-out design solutions. This requires the use of visualisations and simulations to

Evaluate ideas. You are responsible for translating our clients brief into ideas, concepts and designs.

For all the projects you will work in close co-operation with other members of the multidisciplinary

Design team.

 

Your Profile:

We are looking for someone with the highest-caliber skills in sketching, rendering, innovative problem

solving and 3D modelling. You have a master's or bachelor's degree in interior/retail design or related

area of study. For at least 2 years you have been working in interior design, preferably in a retail

environment. You have excellent designing skills, so we expect an exceptional portfolio. You are fluent

in Illustrator, Photoshop and 3D modelling: Cinema 4D or Vector Works preferred. As we work in an

international environment you have a good business command of the English language. You are a

team player who likes to work in a fast paced environment

 

Education/Experience:

• MA/BA degree in interior, retail or 3D design.

• English fluently, (Dutch, French, German appreciated).

• Min. 2 years working experience as a designer is desired, retail design and interior

  experience preferred.

• a portfolio showing originality, sense for trends and use of materials

 

Terms:

Length of contract is negotiable with a customary trial period.

This is a full-time position (40 h.) based in our offices in Amsterdam.

Salary requirements are negotiable.

Contact: jack.stafford@thecollective-europe.com
www.thecollective.net  

Creative industry get-together - Friday 30th June in Vuong

The Collective is hosting a party this Friday, the 30th of June.

Music, drink, love, laughter and Blah Blah Blah. The hangout for Amsterdam’s advertising creatives.

You'll find us on the upstairs at Vuong (off Leidseplein, past Boom Chicago), Korte Leidsedwarsstraat 51, 1017PW Amsterdam. www.vuong.nl

8pm til late.

Record number of people joining in February

CARLOS DE JAVIER, Spanish Art Director

As Stefan Sagemaister says “Style is fart”. I think the same. For me art direction and design is not understandable without a great concept behind. Every concept has an ideal form to be explained. That’s why I always try to work from a big concept. This is my way of working and what allows me to attack very different projects. This is the way I’ve always done.

Como stefan sagemaister dice "style is fart". Yo creo lo mismo. Para mí la dirección de arte y el diseño no se entiende sin un gran concepto detrás.
Cada concepto tiene una forma ideal para ser explicado. Así, yo siempre intento trabajar desde un gran concepto. Esa es mi manera de trabajar y la que me permite acometer proyectos tan diferentes entre sí. Es lo único que siempre he hecho.

GERRIT KLEINFELD, German Copywriter








ARMINDA CARBONELL, Spanish Art Director








SERGIO BALLANTI, Italian Copywriter

Motivated and highly creative copywriter (Swiss-born and English speaking) constantly seeks new challenges.





SIMON CARBERY, British Copywriter

Trained at Y&R and Saatchi & Saatchi London; Head of copy/Creative Director Lowe; subsequently advertising freelance worldwide, now working for ad agencies and clients on major advertising projects, as well as integrated and digital projects. Awards include New York One Show gold, Cannes silver Lion, BTA silver arrow, 6 campaign silver awards etc etc. D&AD juror 1997, 99.



IAN FRANKS, British Copywriter

I was born in London of a Scottish father and an Italian mother, then, as a small child, moved to Chile. At the age of ten, I was sent to boarding school in England (Dover College) which was followed by art school where I studied Graphic Design and photography. Thereafter, came several years in the London ad business, followed by several more all over Europe, from Milan to Warsaw. My hobbies are my children, photography and sport.



MICHAEL HAVNERAAS, British Copywriter

My CV contains twists and turns that make it look like the employment history of a novelist. But instead of writing novels I’ve become adept at following the brief wherever it needs to go. Whether writing above or below the line I try to combine just two ingredients, clarity and originality, on the way to copy perfection.




GLENN GOODWIN, British Designer

Hello I’m a well travelled, experienced, fun, flexible, advertising art director turned designer, who can easily work across most mediums, from Packaging through to art direction commercials.
I have managed teams of creatives, and having been freelance for a few years can adapt to creative environments easily through my friendly and pleasant manor.



JEREMY VEITCH, British Copywriter

Jeremy’s passport makes interesting reading. It’s an Irish passport, yet he was born in Hong Kong, grew up in the UK, began work in London and a host of those black, inky, circular stamps tell of the last twelve years based mostly in South Africa as well as stints in other interesting places. This could well have provided the basis for a well earned mid-life identity crisis but Veitch claims his rootlessness makes it easier to assimilate other cultures and focus on the common human truths which drive concepts. Back to the passport. Prematurely whitening hair (Jeremy is 43) in the spectacularly appallingevenbypassportphotostandards, photograph point to hours of mental suomo in the cause of better ideas. Sanity has prevailed (so far) due to a natural curiousity about life and an unnaturally wicked sense of humour.


BILL THOMPSON, British Art Director

I’ve spent over 30 years being an art director, creative director and agency partner. I’ve worked at large agencies, small agencies and my own agency (which we sold to BDDP). Doing the ads is still the best bit of the job - which is why I’m doing what I’m doing now.
Whilst doing it my work has won 3 D&AD silvers, a Campaign Press Gold and 3 Silvers, Several Golds and many Silvers at the British TV Awards, 2 Premiers at Kinsale, Silvers and Bronzes at Cannes and 2 Silvers from the New York Art Directors’ Club.


GUIDO ROLANDO, Italian Copywriter

There are two things that I’m able to do well in my life; one is writing, the other is playing music. So I’m happy to earn my living in these two manners. I’ve been a freelance copywriter since 1995 and I don’t have any regrets for my choice. I love to work with funny and curios people. I play Saxophone in a band with my seven friends. Maybe I’m a child that doesn’t want to grow up, but I wish falling in love from life. And in the last years it has not been easy in my country, but I’m a fighter.


ANDREA D'AMBROSIO, Italian Copywriter

Nice, intelligent, versatile, beautiful...Hoops, I’m sorry, that’s my profile according to my absolutely-impartial grandmother’s point of view. To be more objective, I would describe my life and work background as a calibrate mixture of linguistic and scientific passions. The first component provides the driving force for writing, reading, playing with words and connecting with people, whereas the second element represents the key to understand the thoughts that (should) guide writers, the brains that (should) make readings understandable, the chemicals beyond puns and the rules without which connecting rhymes with rejecting. Do I need to be more advertising-oriented? If you have an idea, I
have the words to make the best of it!


TORBEN RAUN, Danish Photographer

I am a photographer that tries to create instead of copying other people’s work. My photography centers around people as they are a never-ending source of inspiration. I have a strong interest in fashion, design, commerciality, humour and reportage in photography and refuse to let myself be put into a box, I believe in defying conventions, mixing up styles, and further do I believe that art should be provocative in every sense of the word as opposed to causing no reaction at all.


GRY HOLST EHCWALD, Danish Art Director

I love new experiences and challenges. I like to keep my self busy learning new stuff. I love my work and I´m very dedicated and hardworking. I want to make the best of it!

New Member for December

NADJA DACHO-HYDE, German copywriter
"The tough school of the very biggest made me strong in conception. In all disciplines. In my time as copywriter and latter as Creative Director, I was responsible for major international brands. As a result, an idea to me is only good when it comes from the brand. That’s why I toil endlessly until it's born. And I enjoy it. Because without fun creativity isn't possible anyway.”

Photos from The Collective Xmas dinner

These are some snapshots of the marvelous Christmas Dinner in Mercurius last Wednesday, 7th December 2005.









































this is it?? Of course not! You could see more pictures in these links:
John Richardson's http://homepage.mac.com/treehouseamsterdam/Collective/
Richard Bulls' http://www.flickr.com/photos/33584755@N00/sets/1537812/

New members in November

We’re delighted to welcome the following freelancers:

JÖRG HEIDEN, German copywriter
Poetic, picture-friendly and dynamic writer for texts and campaigns, that get the point across faster, with charm and relevance. Motto: “Keep it simple and smart”

JASPER POL, Dutch Art Director
Specialized in retail, action, and staff recruitment.

TON DE VRIES, Dutch Designer
The ideal combination of advertising and design. Conceptual thinker for communication and business opportunities. Cross-media with no limits, but focused on success and originality. Inspiring, realistic and energetic team player. Open minded, verbal strong, reprehensive.

KILIAN ASENSIO, Spanish Copywriter
Single, 34 years old. Working as a creative for 15 years. First 11 in main agencies and latest 4 as a free lance. I work for both agencies and direct clients. I’m developing professionally, as my business does, trying to offer new ideas also in terms of partnership. Even so I don’t discard to go back into multinationals if the project is really convincing. I also teach creativity and creative writing. My point is: if you want to show, you have to work. This is why I just teach in part time. I like to travel, especially on my motorcycle. Also sailing, cooking and dreaming.

PAUL FRASER, British Copywriter

PAUL BEST, British Art Director

JAKE RUSZNYAK, British Art Director
I am passionate about simple ideas, above, below or through-the-line. I like to boil concepts down to their simplest form. I suppose that’s because I trained as a graphic designer, I love posterised thoughts and to craft ideas and typography. I am a bit of a perfectionist, and I do all my own work up on the mac myself, since I find I have more control, and the art direction can evolve quickly. I am relatively quiet, because I like to let the work speak for me.


MARTIJN DE VREEZE, Dutch copywriter
As a copywriter I am focused on the interaction between brand and target group. That not only requires an impact-full concept and catchy copy, but also the capability to build bridges. That’s what I try to accomplish in my work. How I work? People who know me call me an enthusiastic, open minded professional. A typical through the line copywriter, who, in every kind of job, strives for the perfect and most creative result. I have worked for very diverse clients including Digitenne, OLA and Mascotte nationally, as well as international names like Motorola, Remington and Nissan.

EurobestLive Advertising Awards Ceremony

Find out at 14:00 (GMT) today at the EurobestLive Awards Ceremony at www.eurobestlive.com - the world's first interactive advertising awards ceremony.

View shortlist now

New Members for October

We’re delighted to welcome the following freelancers:


Philippe Orlent - Belgian Art Director
"Extremely versatile and all round conceptual senior art director with profound interest and knowledge of communication strategy and client representation combined with a hands on mentality and thorough knowledge of the entire communication process, who can work as standalone or in team to produce distinctive and relevant advertising in traditional and non-traditional media."



Sander F. de Wilde - Dutch Photographer
"An imagemaker that’s professional, original and experienced, quite diverse in his interests. He calls it emotive imaging, because his photography is always about emotions, whether it’s portraits or cityscapes."




Ray Brennan - British Concept maker
"I attended art college in Belfast where i was first introduced to the power of advertising by Billy Mawhinney the creative director of JWT. I started my career at Lowe Howard-Spink in 1982 and was inspired by the likes of, sir frank Lowe, Alan Waldie, Alfredo Marcantonio and Dave Christian, to produce effective and creative advertising. Over the years I’ve always tried to maximise the clients budget by using new media to carry the message to the audience. I have worked on and won new business pitches for; Mazda cars, IBM, Crown Paints, Coi fraud benefit, Barts hospital, Wickes Stores, Manweb."



Henrik Sigvardt - Danish Copywriter
"I write easy-to-understand relevant advertising copy that makes it possible for the client to get close to the reader/target audience. On the personal level I like a good laugh and believe strongly in good chemistry between the team and the client."

The Collective Christmas Dinner 2005

This year the Collective Christmas Dinner will be held at the luxurious Mercurius restaurant, on Wednesday, the 7^th of December, 2005 in Amsterdam.

The interior of this French-Fusion cuisine venue is a nice mixture of hip and chic. The downstairs is exclusively ours for the evening so there is room for you to socialise and enjoy the atmosphere in the unique and spacious surroundings.

We will begin the evening with drinks around 7 p.m. To make this year’s dinner even more special, we will invite a special guest speaker (still to be announced). Following their speech, we will enjoy an excellent buffet dinner. Mercurius is located in the heart of Amsterdam, across Central Station at Pr. Hendrikkade 20/21.

This is an open dinner so you are welcome to bring a date or friends along. When making the reservations please indicate how many guests you intend to bring. You can reserve your place for this exclusive dinner from Emilia at Emilia@thecollective-europe.com

We can accommodate a maximum of 50 people. All the bookings will be dealt with on a ‘first come, first served’ basis, so in order to avoid disappointment, we advise you to book early. Please note that your place for the dinner will only be secured after you have deposited a payment of 38.50 euros (45.82 euros inc. Dutch tax) for yourself and each of your guests in the following account: Coll of adv creatives – 589405829 – Amsterdam (receipts can be sent by post. Dutch tax need not be paid by people paying from outside the Netherlands.)

We believe it is going to be a memorable occasion and hope that we will have the pleasure of sharing this evening with you. In case you are travelling to Amsterdam especially for the dinner, we would be happy to arrange accommodation for you.

New Freelancers in September

Here are the new freelancers to have joined The Collective in September.

Nick Wray - British Copywriter
I began my career as an Art Director at Ogilvy & Mather. I became a Copywriter on joining Gold Greenlees Trott in the 80’s. Since then I’ve worked at agencies such as JWT, Wieden+Kennedy Amsterdam, Abbott Mead Vickers BBDO, and Lowe & Partners. I was also Creative Director of Reay Keating Hamer, BDH/TBWA, and Walsh Trott Chick Smith. My work has won awards at D&AD, BTVAA, The Creative Circle, Campaign Poster Awards, Cannes and The New York One Show.
Full profile


Peter Strange - Danish Art Director
I’ve always been very curious. I like to travel and see new places. To learn new skills and to get new ideas. Im also very enthusiastic and dedicated. I have very high expectations for my work and Im prepared to work hard to reach them. To me it is very important to find joy in everything I do and I always try to keep an open mind.
Full profile



Benoit Chavane - French Art Director
Happy to live happy to work.
Full profile






Ville Vainio - Finnish Copywriter
A seasoned professional with experience in all media. Worked with several multinationals as well as local clients. Totally fluent in both spoken and written English and Finnish; studied, worked and lived in the U.S. for a total of 14 years. In addition to advertising, I have written for several travel publications as well as business and customer magazines covering a very wide range of topics from biotech to wireless communications and export promotion. Additionally, I have published three crime novels. Written more than 100 TV commercials, thousands of ads, websites etc. Creativity, ability to understand the client’s business and efficiency are my strengths.
Full profile

Annelies Engel - Dutch Account Manager
I would say that I was a confident, experienced, self-starting, hands-on type Account Director and Brand Strategist, with a good list of happy clients that I've worked for over the years. I have operated on both the national and international levels of Marcomm's - with a strong preference for the diversity of challenges and opportunities offered on the international level. I aim to meet and exceed expectations, teach, grow and learn through what I do and how I do it. I'm open and friendly and not afraid to roll up my sleeves and burn the midnight oil when needs be. I think for and with both the client and the agency, seeking the best possible results at all times.
Full profile