How to be a copywriter

Thursday, February 15, 2007

COLLECTIVE NEWSLETTER: April review (Confidential)

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New member of staff: Cecile Lemarie

The Collective on tour: Hamburg

Interactive emailer

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New member of staff

I’m happy to welcome a new member of staff – Cecile Lemarie. Cecile is a French lady that will work part time promoting THE COLLECTIVE to French and Belgium companies and agencies.

German appointments

I’ll be visiting agencies in Hamburg on Monday 15th and Tuesday 16th April with the collective portfolio. I’m playing a show there on Monday night so we’re killing two birds with one stone. If you’re in Hamburg come on down www.ponybar.com

ACTing up

We’ve been working like dogs getting our Excel database of 20,000 advertising contacts into Act (Contact management software). Advice: if you’re ever working with a database then get it in one of these programs from the start, or prepare to spend months dragging, copying, editing…

Next emailer

Here is a preview of the next emailer to go out (you need Active X allowed on your computer to view it). It’s designed to promote the creatives with online experience, for who there is more and more demand. It will go out next week, so there is still time to be featured in it if you can send us three samples ofgood online/interactive work. Send to Emilia@thecollective-europe.com



New members

A record number of new freelancers in this issue as these are from the past two months. We’re delighted to welcome…

CATHY HUTTON, British Copywriter

I come with curly hair and a slight Scottish accent. I can never sit still, so I’ve gained plenty of useless skills - screen-printing and silver-smithing being just two of them. This year I made some stickers (www.wakemeupat.com), which are now selling in some shops in London. I’m a cheery person to have around and I can make a right nice cup of tea too.

PATRICK VAN DER VLIET,Dutch Designer


As
a freelancer I am specialised in the crossmedia and interactive industry with a focus on interactivity, media convergence and concepting excellence. Activities include concept development, creative execution, and project management. I have a thorough understanding of interactive and broadcast media, and human behaviour in crossmedia environments.


JOOST HULSBOSCH, Dutch Designer

Joost is an obsessive, trustworthy, multi-award winning graphic designer / art director / idea-based craftsman.

Passionate. Positive. Fit. Effective presenter. Strong business mind. Award winner (72x, from world-wide golds, silver, bronzes, to many craftsmanship certificates. So far.) Work is published in international publications. (Communication Arts. Print. Archive. Creative Review.) Excellent crafts/skill transfer.

I live both in Johannesburg and in Cape Town - and I can travel easy (in the same time) for the larger European projects. Currently, I’m doing projects on several continents: in the Netherlands, South Africa, and in the USA. I’ve previously worked as CD at DDBAmsterdam, but I’m mostly known for my international graphic design, brand identity, print and TV campaign work.


JEFF SUTHONS, Bristish Copywriter

I’m an ideas-based art director with 20 years experience working in top London agencies. Dean and I work direct to client on 8 beer brands, including Lowenbrau, Franziskaner and Hobgoblin (this is for the same client who was marketing director of Carling Black Label during my days at WCRS 18 years ago). However, most of the time I freelance at agencies in London and Europe doing ATL, DM and digital. I also have a men’s underwear company, Brass Monkeys.


OLIVER DIETRICH, German Copywriter


ERCOLE EGIZI – Italian Copywriter

Over 10 years in Advertising industry as a Creative Head (copywriter background) for Hill Holliday - Boston, Grey Worldwide and McCann Erikson. Great experience on International accounts, with large background in strategy, brand development (Seagram Spirits, Procter & Gamble, Unilever) and terrific New Business skills.

Large experience in commercials production and in new digital areas. I develope the first Italian Interactive Movie for Interactive TV, 3G Phones and Web (Ebiscom TV, Fastweb)


JAAP VAN HAASTRECHT, Dutch Copywriter

In a period of about 25 years I have gathered a lot of experience in practically all fields of advertising: corporate advertising, recruitment, direct marketing, internal communication and the development of internet sites. So typical of me is that I am an allrounder.



KIKI HARTMANN, Swedish Designer

I’m someone who loves design and photography and am eternally grateful that I can make a living out my passion. I think I’m very good at connecting the two halves of the brain and am not satisfied until a design solution is both conceptually strong and well executed. Design for its own sake doesn’t interest me. I find inspiration in other people and believe the best work comes out of teamwork. I find it fascinating to live and work in an international environment, where things just seem to be more multifaceted and people more broad minded. I love traveling and being in motion, a good sense of humor, the smell of paper, simplicity and grandness. I hate pettiness, regimes, early mornings and things I can’t understand; like taxes.

BILL FAHBER, British Copywriter

In 1994, Bill Fahber began his first communications endeavour in the newspaper industry, having created and published his own city tabloid at the age of 22. Since then, he has lived in New York and Paris, working for some of the biggest brands on both sides of the Atlantic, including L'Oréal, Foot Locker and Apple Computer. Today, now based in France, Fahber offers copywriting and creative consulting to a wide scope of international clients and advertising agencies. His work has resulted in a number of major achievements, including six out of seven agency pitches won since January 2003.

CLAIRE PLASSCHAERT – Belgian Print Buyer/Print Producer

Si j’envisage aujourd’hui de réorienter ma carrière, je souhaite néanmoins garder une activité ne fût-ce que partielle dans ce métier : ma passion de l’ennoblissement du papier (ou tout autre support) demeure en effet intacte!

Website hits

Hits: 7401

Google ranking: 390

Collective monthly drinks

The last collective drinks didn’t happen because I forgot it was Queen’s Night. The next one will be on Friday 26th May at the Record Company office – Van Oldenbarneveldtstraat 70-I Amsterdam, at which we have desk space to rent so if you’re interested to take a look, please email jasmine.wynants@therecordcompany.net

You can read other news items and keep up-to-date with the goings on via our blog http://thecollective-europe.blogspot.com/

All the best,

Jack and the Team



COLLECTIVE NEWSLETTER: June review

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4 year anniversary

Going, going Vuong

Leaving party BBQ / photoshoot

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4-year anniversary party

The Collective is four years old. We went go-karting in Amsterdam to celebrate last month. Congratulations to Carlfried the Dutch photographer on winning. I’m not bitter at all. Unfortunately Carlfried’s profile can no longer appear on the collective website due to space issues.

Vuong party

The Collective took a turn hosting the Blah Blah Blah creative get-together in Amsterdam, run in co-operation with agencies such as Strawberry Frog and Kesselskramer. A good night was had by all. Our thanks to Craig Lovelidge for DJing and making it all possible, and to for Erik Rolf for suggesting it. Must remember to take photos of these events for the newsletter. If anyone did please send them to me and I’ll add them in the next newsletter.

Leaving BBQ

Emilia and Roderick are leaving The Collective at the end of August. It’s an emotional time for everyone as they’ve both made a massive contribution to The Collective’s success. To show our appreciation we’re hosting a special BBQ in their honor on Thursday 20th July at Van Oldenbarneveldtstraat 70-I, Amsterdam.

Photoshoot

We’ll be placing some adverts in Adformatie and other international advertising magazines in September made up of head&shoulder shots of collective members. Your name, location and discipline will be next to your photo. There will be about 6 people in each advert. We need to shoot them on the same day and in the same style of course, so if you’d like to be in the adverts please come to the above mentioned BBQ where the photos will be taken.

Desk space for rent

At the aforementioned BBQ location – the record company office – we still have two desk spaces to rent so if you’re interested to take a look, please email jasmine.wynants@therecordcompany.net or come along to view them at the BBQ.



Software police

The BSA (Business Software Association) came by the office checking licences – just to be warned that they really do exist.

New members

Only one new member this month – but quality not quantity as they say.

AXEL ROY, French Art Director

I started my career in advertising agencies such as Lintas and DevarrieuxVillaret before joining marketing services societies.

I had the opportunity during theses 15 years to explore all the techniques and medias. Today, I do believe in alter communication. Buzz, street or rebel marketing offer me the largest creative playground and in the mean time much more efficiency to my clients.

Therefore, I call myself a specialist of “global communication campaigns”. At least, this is what I do best.

Website hits

Hits: 13148

3D Designer wanted

Mid-level 3D Designer 2-3 years of experience.

Area: Interior and product

In our award-winning studio we are looking for a mid-level 3D designer to create design ideas and

Solutions from concept to production. As a new member you will work on the design of

Interiors, furniture and products. In your role you will develop design ideas from basic concepts

Through to fully worked-out design solutions. This requires the use of visualisations and simulations to

Evaluate ideas. You are responsible for translating our clients brief into ideas, concepts and designs.

For all the projects you will work in close co-operation with other members of the multidisciplinary

Design team.

 

Your Profile:

We are looking for someone with the highest-caliber skills in sketching, rendering, innovative problem

solving and 3D modelling. You have a master's or bachelor's degree in interior/retail design or related

area of study. For at least 2 years you have been working in interior design, preferably in a retail

environment. You have excellent designing skills, so we expect an exceptional portfolio. You are fluent

in Illustrator, Photoshop and 3D modelling: Cinema 4D or Vector Works preferred. As we work in an

international environment you have a good business command of the English language. You are a

team player who likes to work in a fast paced environment

 

Education/Experience:

• MA/BA degree in interior, retail or 3D design.

• English fluently, (Dutch, French, German appreciated).

• Min. 2 years working experience as a designer is desired, retail design and interior

  experience preferred.

• a portfolio showing originality, sense for trends and use of materials

 

Terms:

Length of contract is negotiable with a customary trial period.

This is a full-time position (40 h.) based in our offices in Amsterdam.

Salary requirements are negotiable.

Contact: jack.stafford@thecollective-europe.com
www.thecollective.net  

Tuesday, June 27, 2006

Creative industry get-together - Friday 30th June in Vuong

The Collective is hosting a party this Friday, the 30th of June.

Music, drink, love, laughter and Blah Blah Blah. The hangout for Amsterdam’s advertising creatives.

You'll find us on the upstairs at Vuong (off Leidseplein, past Boom Chicago), Korte Leidsedwarsstraat 51, 1017PW Amsterdam. www.vuong.nl

8pm til late.

Thursday, March 09, 2006

Record number of people joining in February

CARLOS DE JAVIER, Spanish Art Director

As Stefan Sagemaister says “Style is fart”. I think the same. For me art direction and design is not understandable without a great concept behind. Every concept has an ideal form to be explained. That’s why I always try to work from a big concept. This is my way of working and what allows me to attack very different projects. This is the way I’ve always done.

Como stefan sagemaister dice "style is fart". Yo creo lo mismo. Para mí la dirección de arte y el diseño no se entiende sin un gran concepto detrás.
Cada concepto tiene una forma ideal para ser explicado. Así, yo siempre intento trabajar desde un gran concepto. Esa es mi manera de trabajar y la que me permite acometer proyectos tan diferentes entre sí. Es lo único que siempre he hecho.


GERRIT KLEINFELD, German Copywriter








ARMINDA CARBONELL, Spanish Art Director








SERGIO BALLANTI, Italian Copywriter

Motivated and highly creative copywriter (Swiss-born and English speaking) constantly seeks new challenges.






SIMON CARBERY, British Copywriter

Trained at Y&R and Saatchi & Saatchi London; Head of copy/Creative Director Lowe; subsequently advertising freelance worldwide, now working for ad agencies and clients on major advertising projects, as well as integrated and digital projects. Awards include New York One Show gold, Cannes silver Lion, BTA silver arrow, 6 campaign silver awards etc etc. D&AD juror 1997, 99.




IAN FRANKS, British Copywriter

I was born in London of a Scottish father and an Italian mother, then, as a small child, moved to Chile. At the age of ten, I was sent to boarding school in England (Dover College) which was followed by art school where I studied Graphic Design and photography. Thereafter, came several years in the London ad business, followed by several more all over Europe, from Milan to Warsaw. My hobbies are my children, photography and sport.




MICHAEL HAVNERAAS, British Copywriter

My CV contains twists and turns that make it look like the employment history of a novelist. But instead of writing novels I’ve become adept at following the brief wherever it needs to go. Whether writing above or below the line I try to combine just two ingredients, clarity and originality, on the way to copy perfection.




GLENN GOODWIN, British Designer

Hello I’m a well travelled, experienced, fun, flexible, advertising art director turned designer, who can easily work across most mediums, from Packaging through to art direction commercials.
I have managed teams of creatives, and having been freelance for a few years can adapt to creative environments easily through my friendly and pleasant manor.



JEREMY VEITCH, British Copywriter

Jeremy’s passport makes interesting reading. It’s an Irish passport, yet he was born in Hong Kong, grew up in the UK, began work in London and a host of those black, inky, circular stamps tell of the last twelve years based mostly in South Africa as well as stints in other interesting places. This could well have provided the basis for a well earned mid-life identity crisis but Veitch claims his rootlessness makes it easier to assimilate other cultures and focus on the common human truths which drive concepts. Back to the passport. Prematurely whitening hair (Jeremy is 43) in the spectacularly appallingevenbypassportphotostandards, photograph point to hours of mental suomo in the cause of better ideas. Sanity has prevailed (so far) due to a natural curiousity about life and an unnaturally wicked sense of humour.



BILL THOMPSON, British Art Director

I’ve spent over 30 years being an art director, creative director and agency partner. I’ve worked at large agencies, small agencies and my own agency (which we sold to BDDP). Doing the ads is still the best bit of the job - which is why I’m doing what I’m doing now.
Whilst doing it my work has won 3 D&AD silvers, a Campaign Press Gold and 3 Silvers, Several Golds and many Silvers at the British TV Awards, 2 Premiers at Kinsale, Silvers and Bronzes at Cannes and 2 Silvers from the New York Art Directors’ Club.


GUIDO ROLANDO, Italian Copywriter

There are two things that I’m able to do well in my life; one is writing, the other is playing music. So I’m happy to earn my living in these two manners. I’ve been a freelance copywriter since 1995 and I don’t have any regrets for my choice. I love to work with funny and curios people. I play Saxophone in a band with my seven friends. Maybe I’m a child that doesn’t want to grow up, but I wish falling in love from life. And in the last years it has not been easy in my country, but I’m a fighter.


ANDREA D'AMBROSIO, Italian Copywriter

Nice, intelligent, versatile, beautiful...Hoops, I’m sorry, that’s my profile according to my absolutely-impartial grandmother’s point of view. To be more objective, I would describe my life and work background as a calibrate mixture of linguistic and scientific passions. The first component provides the driving force for writing, reading, playing with words and connecting with people, whereas the second element represents the key to understand the thoughts that (should) guide writers, the brains that (should) make readings understandable, the chemicals beyond puns and the rules without which connecting rhymes with rejecting. Do I need to be more advertising-oriented? If you have an idea, I
have the words to make the best of it!



TORBEN RAUN, Danish Photographer

I am a photographer that tries to create instead of copying other people’s work. My photography centers around people as they are a never-ending source of inspiration. I have a strong interest in fashion, design, commerciality, humour and reportage in photography and refuse to let myself be put into a box, I believe in defying conventions, mixing up styles, and further do I believe that art should be provocative in every sense of the word as opposed to causing no reaction at all.


GRY HOLST EHCWALD, Danish Art Director

I love new experiences and challenges. I like to keep my self busy learning new stuff. I love my work and I´m very dedicated and hardworking. I want to make the best of it!

Monday, January 09, 2006

New Member for December

NADJA DACHO-HYDE, German copywriter
"The tough school of the very biggest made me strong in conception. In all disciplines. In my time as copywriter and latter as Creative Director, I was responsible for major international brands. As a result, an idea to me is only good when it comes from the brand. That’s why I toil endlessly until it's born. And I enjoy it. Because without fun creativity isn't possible anyway.”