How to be a copywriter

Monday, November 26, 2007

Christmas dinner

An Evite was sent to all freelancers registered with The Collective (on November 14th) to this year's Christmas dinner, which will take place on December 19th.

If you didn't receive this Evite but would like to join us then please send an email to miriam@thecollective.net to let me know and I'll forward you the details.

Miriam

November end-of-the-month drinks

The Collective end-of-month drinks are ON again this Friday 30th November.

Jack and Jasmine are still away in the USA but the show, as they say, must go on!

Sandra’s back so this is a chance for you to meet her or get re-acquainted if you already know each other.

Where: 67 Vijzelstraat, 1017HG Amsterdam – “The Jack Stafford Collection”

When: 17:00 to 20:00

What to bring: Yourself (and a friend/partner if you wish) We’ll provide beer, wine and nibbles.

Please RSVP to miriam@thecollective.net to give us an idea of how much stuff to buy.

Monday, November 19, 2007

More permanent jobs

It's been a busy few days for requests by clients to fill permanent positions.

Here are two more briefs we've been given, both for an Amsterdam-based organisation.

If you or somebody you know fits the bill then contact Sandra (sandra@thecollective.net) to find out more.

Location: Amsterdam, The Netherlands
Position: Associate Creative Director Digital
Company: A global advertising agency dedicated to making high quality video



Responsibilities:
Supervising and participating in the conception and execution of digital marketing and contributing to TV advertisements.

Defining a creative vision and setting the creative direction for digital advertisements and new product developments, working in a creative team to develop and implement media agnostic communication ideas for TV and digital advertising.

  • Leading the creative development of new digital products to expand possibilities, working on the cutting edge of online video advertising

· Developing concepts for advertisement library and supervise production, using a unique process to develop high quantities of high quality ads

  • Provide creative support to advertisement personalization process
  • Manage the creative process to deliver digital projects on time and within budget
  • Source and manage relationships with outside firms and freelancers to complete digital projects when necessary

The ideal candidate: will have strong conceptual and tactical skills and multi-tasking capabilities to work comfortably in a congenial, team oriented agency environment.

· Strong strategic and conception skills

· Creative bend of mind with strong visualization skills

· An advertising and digital marketing background

· Quick idea generation, ability to come up with ideas at a drop of a hat

· An understanding of Digital Marketing, Digital Media, Analytics, Internet Technologies and Trends


Location: Amsterdam, The Netherlands
Position: Copywriter / Concept developer
(English native speaker)
Company: A global advertising agency dedicated to making high quality video


Responsibilities:
Development and implementation of communication ideas for TV and digital advertising.

· Develop concepts for advertisement library and supervise production, using a unique process to develop high quantities of high quality ads

· Provide creative support to the personalization process

· Support efforts to develop new advertising products and formats

Candidate requirements: A conceptual, ideas focused, strategic thinker with a passion for writing and everything creative, a great sense of humor and the ability to work within a team. This is an exciting opportunity to work within a forward thinking, innovative agency.

The ideal candidate will have strong conceptual and tactical skills and multi-tasking capabilities to work comfortably in a congenial, team oriented agency environment. The candidate has to be a native English speaker preferably from the USA.

· Strong strategic and conception skills

· Creative bend of mind with strong visualization skills

· An advertising background with an understanding of Internet Marketing

· Quick idea generation, ability to come up with ideas at a drop of a hat

· English native speaker; excellent command over the English language. Expert writing skills, editing and proof reading abilities.

Tuesday, November 13, 2007

November News

In this issue:

Team building
Jack’s road trip
Travel companion for Dubai opportunities
Transcreation – opportunities for copywriters
End of month drinks

Xmas dinner
Permanent position
Latest exploits from The Internationals

____________

Team building
Sandra has now returned to The Collective office to join Casper and Miriam. She’s working Wednesday-Friday each week handling jobs, thereby freeing up some of Casper’s time to improve the quality of our freelancers database – more about that later.

____________


Jack’s road trip
Jack and Jasmine are now on the US leg of their ‘world tour’, where all is going well for them. Watch this space for the full report, sometime at the end of December.

____________

Travel companion for Dubai opportunities
Copywriter Erik Rolf is looking for an art director to accompany him on a month-long work-seeking mission in Dubai. He says: "I've tried to find freelance work there via email, but everybody has the same advice: don't bother calling from Amsterdam, it doesn't work that way. Just go and it will be very easy to find work." So if you fancy a change of scenery, drop
Erik an email at hello@erikrolf.com.

____________


Transcreation – opportunities for copywriters
The Collective is going to add “Transcreation” to its list of disciplines in an attempt to encourage companies to improve the quality of translated texts by having their translations made and touched up by copywriters. If you would like a slice of this action please get in touch (Casper@thecollective.net) with info about which languages you are available to transcreate from and to. Casper will shortly be sending new profile sheets to all of our copywriters which will include a section for you to let us know which languages you would like to transcreate from.

____________


End of month drinks
November end-of-the-month drinks will take place on Friday 30th November 5pm-8pm in the shop “The Jack Stafford Collection” at Vijzelstraat 67, Amsterdam. All are welcome. Jack and Jasmine will still be away, but the show must go on!


Please RSVP (Miriam@thecollective.net) to help us know how much wine/beer to get!
____________


Xmas dinner
All freelancers listed on our books will soon receive an invitation (via Evite) to this year’s Collective Xmas dinner. Save the date: Wednesday 19th December.

____________


Permanent positions for Copywriters
Two of our clients has asked if we can find a copywriters for permanent positions. Please let us know (Sandra@thecollective.net) if you or anybody you know are interested.

The first is at an Amsterdam agency:


Copywriter:
A small but global agency in Amsterdam is in search of a strategic thinker with a flexible writing style, preferably a native English (or native-level English) speaker to:

-oversee multi-market integrated campaign executions (including TV, print, outdoor, and nontraditional media) for top international clients, with responsibility for all copy and script writing involved
-deliver cutting edge conceptual ideas and exceptional creative work

Candidate must have:

-excellent writing skills in both short and long copy
-a strong reel and portfolio with extraordinary work

-4 to 5 years of relevant experience gained from select global agencies working in different forms of media and across a variety of clients
-excellent sense of humor

----------
The second is at an agency in Frankfurt


Copy Writer (English native speaker)
Responsibilities:

Development and implementation of communication ideas for all mediums: TV, print, radio, interactive and DM for a global FMCG account


Skills:

Extensive experience as a copy writer in an advertising agency preferably on FMCGs; strong strategic and conceptional skills; good knowledge of holistic communications and communication channels eg. online-media; English native speaker
____________

Latest exploits from The Internationals
A new cartoon featured in the 8th November edition of Adformatie


_________


Web visitors during October = 2934