How to be a copywriter

Monday, March 05, 2007


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German caller

Mass-email – New members

Feeling lucky? Poker party

Album launch party
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German caller
I’m happy to welcome a new member of staff. Max Junghanns. He will be working
part time calling German advertising agencies to promote the collective.

Xmas dinner
Keep this date free: 14th December. It will be the collective xmas dinner in
Amsterdam. The Waag this year.

Mass-emailer - new members
mass-email went out last week promoting our new members.

All invoices must also include corresponding timesheet entries on them, including date worked. It’s not enough just to put the start and end dates. It’s very confusing
otherwise to add up totals.

Collective drinks
Only two people came to the last drinks. A failure. You obviously need more incentive. The next night will be a poker tournament. Details to follow.

Launch party
If you’re in
Amsterdam on Thursday 9th November, come to the Melkweg. It’s the launch of my new album Long Live Love. All collective members are entitled to free guestlist, but it would be great if you could bring friends, loved ones, strangers from the street, as we had to hire the venue and want to at least break even. If you want to be on the list please forward this email to with your name in the body.

New members
Happy to welcome the following new freelancers this month.


Agencies:Bartle Bogle Hegarty, Barci & Partner, Ogilvy & Mather, Euro RSCG, Haslinger, Keck, Peach, C. Satek, Lowe GGK, Young&Rubicam, JWT, McCann Erickson, Saatchi&Saatchi, Section D, DMC Vienna, Men on the Moon



Yudi says: Going for one rule by John Hegarty; “Dramatise the Simple.” The simple idea always stems from a great concept. The reason I still love the job after 13 years? Well, the challenge never ends.


Funkdup, London, Tommy Hilfiger, Weiden and Kennedy-Heineken, Reload Magazine, DNA.
Diesel New Art, Fan Club Network-NIKE, Stick Magazine

LOCATION: Amsterdam


Aaron Israel is a high-class illustrator who’s worked for clients like Nike, Diesel and
Tommy Hilfiger. In 2002, he created Stick magazine which became quite popular in

. After that he worked among others in Funkdup, London and Weiden and
Kennedy located in


(s. 1984)Foote Cone & Belding, Scholz & Friends , Springer & Jacoby, JWT, Lintas, Saatchi & Saatchi



Robert won his first award aged six, in a national Typhoo Tea painting competition. Following school Robert trained as a photographer, working first as an assistant and then freelance in many parts of Europe. In 1984 Robert joined Saatchi & Saatchi as a Junior Art Director. Further posts followed at Lintas, JWT, and Springer & Jacoby in Hamburg, before he returned to Saatchi’s in Germany as Creative Director in 1993. Robert’s love of photography soon turned into a fascination with film and commercial production: his creative work has won awards in Berlin, London, New York, and Cannes. From 1995 to 1999 Robert was Executive Creative Director of Scholz & Friends in Hamburg, and from1999 until 2006, he was Executive Creative Director of FCB Europe, where he played a key role in running the worldwide Samsung Electronics business from FCB Frankfurt. For the past two years he has lead the Beiersdorf account as Worldwide Creative Director for FCB.

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