Monday, January 09, 2006

New Member for December

NADJA DACHO-HYDE, German copywriter
"The tough school of the very biggest made me strong in conception. In all disciplines. In my time as copywriter and latter as Creative Director, I was responsible for major international brands. As a result, an idea to me is only good when it comes from the brand. That’s why I toil endlessly until it's born. And I enjoy it. Because without fun creativity isn't possible anyway.”

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