How to be a copywriter

Tuesday, February 20, 2007

COLLECTIVE NEWSLETTER: January 2007 review

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Press coverage: Photoshoot

Ad in Adformatie

Spreading the love: Valentine mailing

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Press coverage

We were interviewed by ReclameWeek today and there will be a full-page article on us in the next issue. They need a photo so we’re doing one in the office (Gerard Doustraat 248, Amsterdam) at 4pm this Monday. Can you come down? Men will wear my suits – ladies if you could wear something formal. The photo will also be used in magazines in other countries and will replace this one in our communications, but it will be a different concept. Maybe Reservoir Dogs. We’ll decide on the day. With so many creatives the ideas will be an embarrassment of riches. Bring one along!


Cartoon ad

Here’s the ad that Fraser Bailey and Craig Lovelidge have created. The wonderful illustration is by Janneke Huijnk. It ran in Adformatie last week and 3 new ones will appear in upcoming issues before the summer. I’ll send them as I get them. Great work.

New agent

I’m happy to welcome Lauren Alexander from South Africa to the team. She is working part-time calling British agencies from Campaign.

Website hits

More than ever.

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